Veteran journalist and talk show host, Sanka Price, has been appointed Chief Executive Officer at the Caribbean Broadcasting Corporation (CBC). His appointment takes effect on Monday, June 15, 2020.

He was selected after two interviews with a committee comprising members of the corporation’s Board of Directors. Their recommendation of Mr. Price for the position was later approved by the Cabinet.

Mr. Price will be CBC’s first CEO since the Caribbean Broadcasting Corporation (Amendment) Bill, 2019 was passed last year with the intention of modernizing the management structure and placing the agency on a more competitive and revenue generating path.

He holds a Masters in Journalism Studies from the University of Wales, Cardiff, in the United Kingdom; is a Thomson Foundation fellow, and has successfully completed courses with the Caribbean Press Union and the American Newspaper and Publishers’ Association.

Mr. Price has won 20 journalism awards in his career including Journalist of the Year – Award of Achievement in 1995 from the Barbados Association of Journalists, and a three-time Regional Award winner in the Pan American Health Organization Media Awards for Excellence in Health Journalism.

At the Nation Publishing Co Limited where he worked for 25 years, Mr. Price was a Publication Editor, Business Manager and News Editor. He was adjudged the Employee of the Year and awarded The Spirit of St Mary’s Row in 2009, and in 2014 when he parted with that organisation, won The Key Employee Award – Production/Editorial, the number two employee award.

On his appointment, Mr. Price said he relishes the opportunity to work with the Board and staff to chart a new era for CBC. He said the agency needs to utilise digital technology more to offer services to advertisers and the public, and in so doing become self-financing.


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