The Barbados Tourism Marketing Incorporated officially welcomed the new Chief Executive Officer, Andrea Franklyn, and Chief Operations Officer, Cheryl Carter, this morning as they had their first day on the job promising an aggressive diversification strategy with a push into new markets.

Speaking to journalists at the BTMI’s headquarters at Warrens Ms. Franklyn outlined some of her priorities.

She also vowed to build on the work already underway to expand Barbados’ airlift.

BMTI’s new Chief Executive Officer Andrea Franklyn.

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Meantime Chief Operations Officer, Cheryl Carter, promises emphasis on developing non-traditional markets

BTMI’s Chief Operations Officer, Cheryl Carter.