At least one company is temporarily banning male drivers and another is threatening to blacklist some clients after reckless stunts surfaced in a viral video on social media.

A recent road fatality also involved a hired car.

Andre Foster, Managing Director of Easy Cars Limited believes the reckless drivers are a minority but the situation requires action.

Meanwhile, Drive-a-matic’s Operations Manager, Dennis Mahon says that any activity which threatens the safety of the drivers, passengers, or other road users will not be tolerated.

Peter Harris of CGI also promises drastic action if any of their clients violate the policy guidelines.

In this morning’s police traffic report on Voice of Barbados, Sargeant Seibert Johnson issued a stern warning.