Culture, Sports and Creative Economy minister, John King believes that Barbadian artistes performing in other countries is more than a cultural exchange – it is one of what he calls, hard economics and trade.
Mr. King said opportunities to export Barbadian music also lend to opportunities in several sectors.
The culture minister was referring to Barbados Socastar, Alison Hinds’ performance in Ghana and endorsement deal with a Ghanaian fashion house.
His comments came at yesterday’s launch of Starcom Network’s Crop Over City at Sky Mall, Haggat Hall, St. Michael.
Crop Over City is an annual Starcom Network initiative geared towards promoting all things crop over from music to events during the season.
He also encouraged artistes to pay more attention to marketing themselves way beyond their comfort zone.