The BEAT 104. 1FM targets persons between ages 30 to 55. Listeners tune in for hit music that is familiar and popular, yet easy on the ears. It promotes an aspirational lifestyle. The target audience is predominantly middle to upper class and upwardly mobile. Genres of music featured include adult contemporary, power ballads, Top 40 hits, sweet soca, reggae (easy listening/classic) and local/regional R&B. The Beat is home to the popular Destination Disney promotion.